Canvas
Machine customer types
Explore the different types of machine customers who might be interacting with your business through this canvas.
Machine Customer Canvas
🤖 Machine role
What function does this machine customer perform in the ecosystem?
- Delegated assistant / autonomous buyer / co-buyer / multi-agent network / intermediary broker
- Acting on behalf of a human, itself or another system
- Scope of decision-making: purchases, subscriptions or recommendations
🧠 Decision drivers
What logic or inputs guide this machine’s choices?
- Objective functions such as price, availability or ESG score
- Thresholds and constraints such as carbon limits, latency caps or SLAs
- Rulesets, training data and learnable behaviours
🔍 Information requirements
What structured data does this machine need to decide?
- Schema types, product availability and compliance signals
- Refresh frequency and format expectations
✅ Trust model
How does this machine determine who or what to trust?
- Certifications, digital signatures and performance
- Audit trails and internal versus external feedback sources
🔄 Transaction pattern
What does interaction or conversion look like?
- One-off versus recurring engagement
- Payment or contract mechanism and human escalation rules
❌ Friction points
What causes this machine to fail, pause or drop off?
- Latency tolerance, data mismatches and incomplete schema
- Inconsistent performance signals and integration issues
🎯 Loyalty logic
What makes this machine stick or switch?
- Performance thresholds, best-match optimisation and switching cost
- Re-training or preference re-weighting mechanisms
👁️ Visibility layer
Does a human see or interact with the outcome?
- Invisible, partially visible or human override required
- Transparency and explainability requirements
🔗 Ecosystem dependencies
What systems, APIs or agents does this machine rely on?
- Platform integrations and third-party data feeds
- Internal orchestration with other bots or agents
📊 Business impact
What does success look like?
- Decision volume, engagement cost and revenue impact
- Risk exposure and compliance requirements