Advisory Relationship

Some leaders want a thinking partner as they navigate the shift inside their own organisation. Others are bringing Katja into client engagements to sharpen the provocation, pressure-test the strategy, or make the conversation with a board land differently.

Either way, it's the same thing: direct access to someone who's at the frontier of machine customer experience, agentic commerce and can think in real time alongside you.

A small number of senior leaders work with Katja on an ongoing basis as a thinking partner for the questions that don't fit neatly into a workshop format. When a major platform announcement drops and you need to know if it changes anything. When your team comes back from a conference with three competing frameworks and none of them feel quite right. When you're four months into an MCX initiative and something isn't sitting right.

Not consulting. Not implementation. Strategic clarity, when you need it.

For Leaders Navigating This in Real Time

Schedule a call with Katja

"Every advisory relationship is shaped around your sector, business model, and current strategic priorities. No generic frameworks. No pre-packaged answers. Just clear thinking, applied to your specific situation."

  • "Katja is one of the freshest, sharpest minds in the CX space."

    — Paula Kennedy Garcia, CX Leader · United Kingdom

  • "This is amazing work that helps build a set of practical actions for engaging machine customers and AI agents."

    — Don Scheibenreif, Distinguished VP Analyst · Gartner · USA

  • "A completely novel insight into the new world we are just entering - the world where intelligent machines collaborate to build a new kind of economy."

    — Peter Schwartz, Chief Futures Officer · Salesforce & Creator of The Minority Report · USA

What I Do

  • Speaking: Keynotes on how to lead your Agentic Commerce CX transformation, getting ready to serve AI that buys

  • Advisory: Fractional CXO work on machine customer strategy—think "how do we design experiences for AI agents and autonomous buyers?"

  • Workshops: Machine Customer Experience Maturity, Types of AI that Buys, Strategy Map frameworks for Agentic Commerce your teams can use Monday morning

  • Author: Literally wrote the book on designing customer experience for a customer who is not human.

Meet katja

I’ve led customer experience strategy at global banks, retailers, telcos and airlines empowering leaders to create business outcomes through customer centricity. As agentic commerce and AI agents that can shop gain traction, I wrote "Machine Customers: The Evolution Has Begun" (with a Gartner foreword) to flip the customer journey on its head: Customer focussed teams are the natural owners of machine customer strategy because they already understand buyer journeys, friction points, and experience design. Now I keynote and workshop globally, advising enterprises on how transform their entire customer journeys for algorithms, not just humans and I bring practitioner frameworks that teams can use Monday morning, not theoretical models they'll never implement.

who I am

Email Katja