The agentic commerce shift

Your business will live inside the agentic economy. Your supplier relationships will involve AI procurement systems. Your B2B customers will use autonomous purchasing platforms. And increasingly, your consumers are delegating shopping to AI agents - who will browse, compare, and buy based on structured data, not brand stories.

When an AI agent tries to find the right products or services - the right dimensions, material, in-store availability, sustainability certification - and it can't get clean answers, it moves to a competitor that will have them. The machine customer doesn't browse for inspiration. It validates and transacts. Your experience needs to be built for that.

Machine Customer Experience (MCX) is the discipline of designing and building CX for AI agents. Katja Forbes is the practitioner who built the frameworks, wrote the book, and is already working with global organisations navigating this exact challenge.

How Katja works with you

1. For Your Leadership and Board
Closed-room strategic sessions for senior leaders and boards navigating the agentic commerce shift. →

2. For Your Conference or Event
A keynote that reframes how your audience thinks about their customers and what they need to build next. →

3. For Your Product Teams
Working sessions where cross-functional teams map machine customer journeys and leave with a 90-day action plan. →

4. Advisory Relationship
For leaders who need a thinking partner as the shift unfolds. →