For boards & executive teams

Advisory

Your business will live inside the agentic economy. The question is on whose terms.

The shift already in motion

Not a technology problem. A commercial one.

Your supplier relationships will involve AI procurement systems. Your B2B customers will use autonomous purchasing platforms. Your consumers are already delegating buying to AI agents that browse, compare and transact on structured data, not brand stories. When an agent can't get clean answers from your business, it doesn't complain or come back. It moves to a competitor that will have them.

This is not a technology problem to delegate to the CIO. It's a commercial one: pricing power, channel control, margin, and who governs the transactions your business depends on. Katja works with boards and executive teams on exactly that, as the practitioner who built the frameworks, wrote the book, and has sat with the companies building this economy on three continents.

Three ways to work together

01 / Closed room

The Board Briefing

A closed-room session for your board or executive committee. Ninety minutes to a half day, under Chatham House terms, calibrated to your industry and exposure.

Not a horizon-scan. The session is customised around the questions your board actually needs to work through: where machine customers, AI agents and agentic commerce are most likely to affect your market, your governance, your customer relationships and your commercial control.

Katja shapes the briefing with your team before the session, so the examples, altitude and provocations fit the decisions in front of the room.

Enquire about a board briefing

02 / Ongoing counsel

Executive Advisory

Ongoing counsel for CEOs and executive teams making real decisions in this shift: entering agentic channels, responding to machine-mediated procurement, building the governance that lets agents transact on your behalf without betting the company on it.

Katja works as a strategic advisor, not an executor: the person in the room when the decision is being made, with the frameworks and the field evidence to pressure-test it. Engagements are structured around your decision cadence, not a consulting methodology.

Enquire about advisory

03 / The instrument

The MCX Maturity Diagnostic

A structured, benchmarked assessment of your organisation's readiness for machine customers: six dimensions, a scored maturity band, and your position on the Sovereignty Grid against comparable organisations. Delivered as a board-ready readout, not a workshop artefact that dies in a drawer.

The Diagnostic answers the question your executive team keeps circling: are we actually behind, and by how much? It also gives the board something a keynote can't: a number that can be re-measured in twelve months.

Enquire about the Diagnostic

Katja’s knowledge is very deep, and she has a knack of demystifying complex information into easily digestible snippets. Her straight-forward communication style and great sense of humour endeared her to the audience.Carolyn Hyams · Marketing Director Australia, Aquent

Katja Forbes in conversation on a CX Asia panel

Katja Forbes leading a strategic briefing

Katja Forbes in conversation on stage at Brandwatch Singapore

Running an executive session and want product or commerce teams to act on it afterwards? Ask about follow-on working sessions when you enquire.

The terms of the machine economy are being set now.

Running an executive session and want your product or commerce teams to act on it afterwards? Ask about follow-on working sessions when you enquire.

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