Applied AI Australia
Media
Media
Katja's thinking, in print and on stage.
01 / Watch
Interviews & appearances
Jye Smith
Katja Forbes: Stop Shrinking So Others Can Swallow You
Adrian Swinscoe
The Emerging World of Machine Customers
The CMO Show
Designing Brands for Machine Customers
Marketing Trends · Stephanie Postles
Why Agents Will Buy, But Marketing Must Stay Human
Insurgence Group
Your Next Customer Won't Be Human: Competing in an AI-Driven Market
CX Unlocked
How to Prepare for Machine Customers in CX
The Product Experience · Mind the Product
Why We Need to Design Products for Machines
Author Academy
Why Katja Forbes Wrote a Book to Stand Above the Pack
Figma
Config APAC 2024: Panel with Daisuke Sakai and Isha Hening
Ticker News
The Age of Machine Customers: Ethics and Profits Collide
CX Network
Global Top 20 CX Leaders in Financial Services
Explainer
Background Briefing on Machine Customers
Material+
Material Changemakers Ep. 1: Innovation & Leadership
02 / Writing & press
In print
For press, interview and comment requests: get in touch. Katja comments on agentic commerce, machine customers, AI agents in payments and procurement, and the machine economy in China.
Forrester · June 2026
AI Agents Are Your New Customer. But Can You Target and Grow Their Trust in Your Brand?
↗ Brutkasten · July 2026How Machine Customers Turn the Rules of Trade Upside Down
↗ ArticleThe Human Machine Translator
↗ ArticleAI Shopping on Valentine's Day
↗ FeatureGlobal Leaders Insights
↗ CoverCXO Outlook Cover
↗03 / Where Katja is speaking
Upcoming
- 22 SepFinTech Marketing Conference · Hong Kong
- 24 SepFinTech Marketing Conference · Singapore
- 1–4 OctDesignUp · Bangalore
- 6 NovAdvantage Austria Singapore Conference · Singapore
- 23–25 NovA11y Camp · Sydney
Previously: Adobe MAX · Figma Config · DesignUp · Advantage Austria Exporttag, Vienna · Web Directions