MCX Graph Infrastructure
Readiness Checklist
Your 6-Month Roadmap to Machine Customer Visibility
This checklist guides you through building the graph infrastructure that machine customers use to discover, evaluate, and trust your company. Complete these steps systematically over six months to establish your presence in the knowledge graphs, context graphs, and authority layers that AI agents query when making purchasing decisions.
Overall Progress: 0 of 54 tasks completed
Week 1
Map Your Industry's Authority Hierarchy
Identify the authority layers machine customers check in your industry
Write down your industry's hierarchy (e.g., analyst recognition → technical docs → customer outcomes → performance metrics)
Ask: "If a machine customer evaluated us today, what would it check and in what order?"
Document specific examples for each layer (which analysts, which databases, which metrics)
Week 2
Audit Your Graph Presence
Entity Consistency Check
Google your company name + "Wikidata" and review results
Check your Crunchbase profile completeness
Review your LinkedIn company page
Search for yourself in relevant industry databases
Verify: Is your company described the same way everywhere?
Verify: Are your products categorized consistently across platforms?
Identify conflicting signals that would confuse an AI agent
Semantic Clarity Check
Assess: Can an AI agent understand your product categories using standard terminology?
Check: Are capabilities described in machine-parseable ways?
Verify: Is technical architecture machine-readable or locked in PDFs?
Month 1
Ensure Entity Consistency
Define ONE fundamental description of what your company does
Make it specific (e.g., "network security software for large companies" not "innovative solutions")
Use industry-standard terminology (what do analysts call your category?)
Make it machine-parseable with clear attributes
Update Description Everywhere
Website metadata and Schema.org markup
LinkedIn company description
Crunchbase profile
About sections across all platforms
Product documentation
Month 2
Get Into Knowledge Bases
Create or improve your Wikidata company entry
Claim and complete your Crunchbase profile (all fields)
Identify sector-specific databases for your industry
Populate entries in relevant industry databases
Implement Schema.org markup on your website
Verify: Cross-reference information consistency across all knowledge bases
Month 3
Build Authority Signals in Each Layer
Analyst Layer
Engage with analyst firms (Gartner, Forrester, IDC) for category mentions
Participate in analyst inquiries when they research your space
Ensure any research mentions about you are factually correct
Technical Layer
Publish machine-readable API documentation
Create integration guides that agents can parse
Make technical specifications queryable (not hidden in marketing materials)
Customer Evidence Layer
Structure case studies as data, not just stories
Make customer logos verifiable through LinkedIn relationships
Create queryable outcome metrics (structured performance data, not quotes)
Performance Layer
Publish uptime data publicly
Make SLAs machine-readable with clear parameters
Create real-time status pages that agents can monitor automatically
Months 4-6
Create Decision Traces (Advanced)
When customers choose you, document the reasoning as structured data:
Capture: What specific requirements did you meet?
Document: How did you compare to alternatives they evaluated?
Record: What decision factors actually mattered in their selection?
Track: What were the measurable outcomes after implementation?
Structure: Make this information queryable (within privacy boundaries)
Anonymize: Create decision patterns, not proprietary customer data
Critical Success Factors
Don't Boil the Ocean
Pick ONE weak authority layer, fix it completely, then move to the next.
Consistency Over Completeness
Better to be correct in 3 knowledge bases than inconsistent in 10.
Machine-Readable First
Agents don't read marketing copy. They query structured data.
Authority Hierarchy Matters
Different industries check different signals first. Know yours.
Track Progress
Use this checklist monthly. Graph presence compounds over time.