The first comprehensive guide to the seismic shift that's quietly revolutionising business: the rise of AI agents, autonomous buyers, and logic-driven platforms as actual customers. While the world is firmly focussed on using AI to serve humans better, CX Evolutionist Katja Forbes reveals how to evolve to treat machines as valued customers, helping CX professionals and business leaders transform this potential threat into competitive advantage.
The first comprehensive guide to the seismic shift that's quietly revolutionising business: the rise of AI agents, autonomous buyers, and logic-driven platforms as actual customers. While the world is firmly focussed on using AI to serve humans better, CX Evolutionist Katja Forbes reveals how to evolve to treat machines as valued customers, helping CX professionals and business leaders transform this potential threat into competitive advantage.
