The first comprehensive guide to the seismic shift that's quietly revolutionising business: the rise of AI agents, autonomous buyers, and logic-driven platforms as actual customers. While the world is firmly focussed on using AI to serve humans better, CX Evolutionist Katja Forbes reveals how to evolve to treat machines as valued customers, helping CX professionals and business leaders transform this potential threat into competitive advantage.
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ePub & PDF with Digital Rights Management
Access to additional exclusive resources
Pricing in Australian Dollars
The first comprehensive guide to the seismic shift that's quietly revolutionising business: the rise of AI agents, autonomous buyers, and logic-driven platforms as actual customers. While the world is firmly focussed on using AI to serve humans better, CX Evolutionist Katja Forbes reveals how to evolve to treat machines as valued customers, helping CX professionals and business leaders transform this potential threat into competitive advantage.
You will receive your book via Book Funnel link to your nominated email.
ePub & PDF with Digital Rights Management
Access to additional exclusive resources
Pricing in Australian Dollars